I consider myself one of them –
and I’ve spent 20+ years finding new ways to act on that belief.
Hi, I am Frank,
I work at the intersection of design strategy, foresight, and human-AI collaboration.
I help organisations make sense of complex, ambiguous situations and turn that understanding into clear direction – whether that becomes a service, a product, a decision framework, or a new way of working.
I came into strategy through design, which shapes how I frame problems and bring people together. That hasn’t changed. What has changed is the context we’re all operating in.
What is design
strategy?
Design strategy is the intentional process of creating something new by understanding and solving complex problems through a multidisciplinary lens, using research to uncover insights and co-creation to develop impactful solutions.
It ensures that every outcome aligns with the needs of users, customers, and organisations, integrating their requirements into a cohesive process that delivers meaningful and sustainable results.
What is a good
design strategy?
When we look far beyond the problem to solve and begin seeing the broader context, all agents and actors influence and/or are influenced by our solution. Taking this into account is part of a good design strategy and a sustainable solution.
How I can support you:
I work with organisations navigating change: defining new services, making sense of shifting landscapes, or building the capacity to make better decisions under pressure. I bring together design research, facilitation, foresight methods, and AI-assisted analysis to help teams move from ambiguity to action.
This increasingly means working at the boundary between human judgement and machine intelligence – designing not just what organisations do, but how they think and decide.
Helping through the challenge of transformation
Strategy consulting
I work with organisations to define direction in complex, uncertain situations. This means understanding the broader context – people, systems, and emerging forces – and translating that into strategies and solutions that are grounded, actionable, and built to last.
Guidance through the design process
Facilitation
I design and lead collaborative processes that help diverse teams think clearly together. Whether defining a problem, exploring futures, or aligning around a direction – I create the conditions for meaningful dialogue and shared decision-making.
Creating structure and outcomes through frameworks
Design methodology
Research, systems thinking, foresight, and co-creation are not just words in my practice – they are the tools I reach for every day. I use them to frame problems properly, surface what is not yet visible, and design solutions that hold up over time.
Leading diverse teams to success
Multidisciplinarity
Good solutions rarely come from one discipline. I bring together people with different expertise, backgrounds, and perspectives – and create the conditions for that diversity to produce something none of them could have reached alone.
My professional journey:
I started my career co-founding a design studio dedicated to sustainable furniture and circular economy research – long before either term was fashionable. That early interest in systems, materials, and responsible making has never really left me.
Since 2000, I moved into digital, working first as an art director and then as a service and product design lead across tourism, health, financial services, and telecommunications. Over time, the work became less about designing things and more about designing the conditions for better decisions.
Today I work at the intersection of strategy, foresight, and human-AI collaboration. As co-founder of L-I-F-T, I am building a strategic intelligence platform that helps organisations navigate uncertainty – combining design thinking with AI-assisted sense-making and a deep respect for human judgement.
Through my work, I have gained cultural and professional experience in Germany, Argentina, the United Kingdom, Greece, Spain, Switzerland, Sweden, Australia, the USA and Denmark.
I feel comfortable leading multilingual and multifunctional teams.
Selected Companies / Organisations I worked for in leading positions the recent years:
Liminal Discovery | Electrolux | Phillip Morris International | BBVA | The Cocktail | NatWest Bank | UNOPS | Zurich Insurances | Banco Santander | Banco Popular | CAF | Generali Insurance | ENDESA (Enel) | Makro (Metro Group) | Piraeus / Winbank | TSB / Sabadell bank | Amadeus IT Group | Barceló Hotels
My latest texts are published across various platforms:
